Week three - Past and Present

The museum doesn't throw their ad campaigns around nearly as much as they could but they do have a heap of supporters in their corner when it comes to general advertising and the release of new exhibitions. Design studios, the National Library, Prime, a few cafes and Tourism Australia. Collectively they touch each age audience.
NMA showcase small snippets of their exhibitions similar to what the NGA and NPG do with their paintings. They never over do it with HUGE text or a lot of it, it's really simple with the name of the exhibition and the dates running. You regularly see a small piece of the exhibition tattooed to the side of the tourism building on Northbourne, i feel that it's pretty effective as that road becomes a car park during peak hour and you're forced to look around at something else but the clock telling you you're going to be late. Parents driving to work see it and then take their kids on the weekend, people with interstate visitors have another sight to show off and the poor students have a free place to hang out and pass time. They haven't been around long enough to have a really extensive brand of advertising or a book full of advert blunders but you can see how they're progressing past cut and pasted snippets of their collections to just one representing image. Quite refreshing and greatly needed for a lot of places.

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http://www.nma.gov.au/online_features/